November 10, 2024

Unlock Local Leads: Expert Strategies for Maximizing Google LSAs

Google Local Services Ads (LSAs) are a powerful way for home service companies to attract local leads, but many miss out by not optimizing their profiles. This guide covers six key strategies to maximize LSA effectiveness, from perfecting profiles and using high-quality visuals to leveraging customer reviews. When done right, LSAs can transform lead generation and drive sustained growth for businesses.

Unlock Local Leads: Expert Strategies for Maximizing Google LSAs

What is SEO and how to do it?

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The 3 most important things on a SEO strategy

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On Page SEO: Optimize your Website

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Off Page SEO: Link Building Strategy

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Wrapping up the article

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By Adam Wilson
November 2, 2024

In today’s competitive market, Google Local Services Ads (LSAs) can be a game-changer for home service companies aiming to stand out locally. Home service companies regularly see a $6 return on ad spend for every $1 spent with Google Local Service Ads, with some accounts exceeding a $20:$1 return. When optimized correctly, LSAs help attract qualified leads right when they’re needed most. At GenGiant, we’ve worked with HVAC, plumbing, and other service-based companies to implement these strategies and maximize their LSA performance. Here’s what we recommend for getting the most out of your LSAs:

Screenshot of Google’s search page displaying Local Services Ads (LSAs) at the top, showcasing verified local businesses for quick, trusted connections with nearby customers.

  1. Perfect Your Profile for Maximum Impact
    Every detail counts. Ensure your LSA profile is complete and accurate, from service areas to business hours and job categories. A well-rounded profile ensures your ads show up for the right audience and can boost your credibility. Potential customers are more likely to click on a profile that answers their questions right off the bat.
  2. Encourage and Leverage Customer Reviews
    Positive reviews are crucial to ranking higher in LSA results and winning over new clients. A quick, simple way to boost your ad’s performance is to request reviews from happy customers and make it easy for them. Connecting your LSA profile with your Google Business Profile helps display these reviews and builds trust at a glance.
  3. Fine-Tune Your Service Areas and Job Types
    Less can be more. When companies try to cover too many services or regions, the leads they receive may not be a perfect fit. We advise our clients to tailor their LSA settings to focus on high-value locations and core services. Specializing in certain areas or types of jobs can improve the relevance of your ad, increase lead quality, and ultimately, your close rate.
  4. Focus on Speed and Responsiveness
    LSA rewards businesses that are quick to respond. If someone reaches out via your ad, responding in minutes rather than hours can make a difference in lead quality and ranking. Many of our clients have found success by enabling messaging within LSAs, so prospective customers have multiple ways to reach them quickly and conveniently.
  5. Use High-Quality Visuals
    Good visuals are often overlooked, but they can create a lasting first impression. High-quality photos of completed projects, team members, or equipment can make your ad feel more trustworthy and personable. Invest in professional images to showcase the quality of your work—it’s a small step that can lead to big gains.
  6. Budget with Goals in Mind
    Setting the right budget is key to making the most of your LSAs. We often see companies either over- or underspending on LSAs. To find that “sweet spot,” review your ad performance weekly, adjust based on seasonality, and focus on metrics that align with your overall business goals.

Bringing It All Together

Each of these steps contributes to a powerful LSA strategy. At GenGiant, we’ve seen firsthand how effective optimization can drive high-quality leads and boost growth for home service companies. By focusing on these core strategies, you can transform your LSAs into a high-impact lead generator and maximize your local reach.

If you’re interested in learning more about how GenGiant can help scale your business through proven lead generation strategies, don’t hesitate to reach out. Together, we can uncover unrealized opportunities to accelerate growth.