Anderson Plumbing Heating & Air Added $1.3M+ in New Revenue
Anderson Plumbing, Heating & Air faced seasonal revenue inconsistencies and diminishing returns from high ad spend, making lead generation costly and unpredictable. GenGiant crafted a tailored growth strategy, optimizing lead generation, sales processes, and CRM systems, resulting in $1.3M added revenue, 35% conversion rate growth, and a 50% reduction in lead acquisition costs. This approach led to sustainable, predictable growth without dependence on paid ads, making Anderson’s revenue stream more resilient and profitable.
Project Results
Anderson Plumbing, Heating & Air, a prominent home services provider, struggled with seasonal revenue fluctuations and declining returns from paid ads. GenGiant partnered with Anderson to develop a more cost-effective and predictable lead generation strategy that would increase qualified leads, improve conversion rates, and reduce dependency on high ad spend. Our goal was to help Anderson create a sustainable revenue model with stronger customer retention and higher lifetime value.
GenGiant’s strategy for Anderson Plumbing, Heating & Air focused on four core pillars:
- Lead Generation: We optimized Anderson’s online presence through Google Local Service Ads, SEO, and targeted email marketing, reducing lead acquisition costs by 50% while attracting new and repeat B2B and B2C clients.
- Sales Enablement: GenGiant streamlined Anderson’s sales process with automated multi-channel follow-ups, enhanced lead tracking, and optimized lead management tools. This resulted in a 35% increase in conversion rates.
- Remarketing and Retargeting: Our segmented remarketing campaigns targeted past customers with relevant offers, leading to a 40% increase in customer retention and maximizing customer lifetime value.
- CRM Optimization: We enhanced Anderson’s CRM with automated reminders and follow-ups, improving lead nurturing and engagement, resulting in a 150% increase in Google Business Profile interactions.
The results were transformative for Anderson Plumbing, Heating & Air:
- $1.3M in Added Revenue: Achieved through increased lead generation, improved conversion rates, and higher customer retention.
- 35% Increase in Conversion Rates: Optimized sales processes and automated follow-ups boosted conversions significantly.
- 50% Reduction in Lead Acquisition Costs: Optimized ad spend and organic strategies reduced dependency on costly paid ads.
- 40% Improvement in Customer Retention Rate: Segmented remarketing campaigns increased customer loyalty and lifetime value.
- +150% Google Business Profile Engagement: Local visibility improvements boosted customer engagement and trust.
This comprehensive approach helped Anderson reduce ad costs, increase revenue, and establish a sustainable growth model without heavy reliance on paid ads.