$253K Revenue Boost and Enhanced Reputation for G.M. Heating and Air Conditioning

G.M. Heating and Air Conditioning, a trusted HVAC provider, was underperforming in its online lead generation efforts. Despite their high service standards, they were losing an estimated $20-30K in monthly revenue due to an outdated website and a lackluster digital presence.

Challenges

1. Outdated Website: The website was not mobile-friendly, leading to high bounce rates and low conversions.
2. Insufficient Local Search Visibility: Their limited presence in local search allowed competitors to capture market share.
3. Underoptimized Google Business Profile (GBP): A basic GBP setup failed to capitalize on local leads, missing a significant opportunity for growth.
4. Inconsistent Review Strategy: While G.M. had a strong base of satisfied customers, they were not leveraging customer reviews effectively to build online trust and credibility.

Our Solution
We implemented a comprehensive strategy, including a website overhaul, local SEO, GBP optimization, and a review request system to maximize online visibility and engagement.

• Website Overhaul: We created a modern, mobile-optimized site with a focus on user-friendly navigation and high-conversion design elements like clear calls-to-action and online booking.
• Local SEO Strategy: We targeted high-intent local keywords and optimized G.M.’s content and backlinks to improve local search ranking and drive organic traffic.
• Google Business Profile Optimization: Updating their GBP with detailed service information, high-quality images, and consistent NAP data enhanced their local visibility and credibility.
• Automated Review Request System: To capitalize on positive customer experiences, we implemented automated text and email requests for reviews, prompting satisfied customers to leave 5-star feedback and strengthening G.M.’s online reputation.

Results
This strategic digital transformation produced exceptional outcomes:

1. 560% Increase in Website Calls and Conversions: The new website attracted higher traffic and facilitated a smooth booking process, leading to a 560% boost in calls and conversions.
2. 200% Increase in Calls from Google Business Profile: The optimized GBP drove a 200% increase in calls, capturing valuable local leads and driving more business.
3. Higher Local and Organic Search Rankings: Improved keyword targeting and SEO optimization boosted G.M.’s local and organic rankings, attracting a steady stream of potential clients.
4. Significant Growth in 5-Star Google Reviews: The automated review request system helped increase 5-star reviews, enhancing customer trust and online visibility.
5. 50+ New Installs and Repairs : Through the combined improvements in site, SEO, and GBP engagement, G.M. completed 50 new installs and repairs, a direct result of their strengthened digital presence.
6. $253K in Additional Annual Revenue: By addressing digital engagement gaps, G.M. Heating and Air Conditioning realized an impressive $253K in new revenue.

Client Testimonial
"The transformation has been amazing. We’re reaching more customers, building trust online, and seeing more positive feedback than ever. The increase in 5-star reviews and new business has exceeded our expectations." Paco Gonzales – Owner, G.M. Heating and Air Conditioning

Conclusion
This case study demonstrates how a multi-faceted digital approach—including website redesign, local SEO, GBP optimization, and reputation management—can drive substantial growth in the home service industry. G.M. Heating and Air Conditioning’s success shows the tangible impact of an effective online strategy on customer acquisition, engagement, and revenue.

‍

Project Execution

Aliquam id diam maecenas ultricies mi eget mauris pharetra. Mauris commodo quis imperdiet massa tincidunt nunc. Odio ut sem nulla pharetra diam sit. Interdum posuere lorem ipsum dolor sit amet consectetur adipiscing elit. Dignissim enim sit amet venenatis urna cursus eget.

• Nec ultrices dui sapien eget morbi tincidunt augue interdum velit.
• Aliquam id diam maecenas ultricies mi eget mauris pharetra mauris commodo quis
• Ullamcorper malesuada proin libero nunc consequat.

Project Results

Ut tristique et egestas quis ipsum suspendisse ultrices. Maecenas accumsan lacus vel facilisis volutpat est velit egestas dui. Et netus et malesuada fames ac turpis egestas. Sed libero enim sed faucibus turpis in. Et netus et malesuada fames ac turpis egestas sed. Arcu bibendum at varius vel.

• Nec ultrices dui sapien eget morbi tincidunt augue interdum velit.
• Aliquam id diam maecenas ultricies mi eget mauris pharetra mauris commodo quis
• Ullamcorper malesuada proin libero nunc consequat.