How We Helped Wilson’s Appliance Earn $60K+ in MRR in Just 3 Months
Wilson’s Appliance faced difficulties with inconsistent lead flow, weak online visibility, and seasonal revenue dips. GenGiant stepped in with a multi-pronged strategy that included refining their offer, running email and remarketing campaigns, optimizing their sales funnel, and implementing a CRM for better lead management. These efforts resulted in over $60,000 in additional monthly recurring revenue (MMR) and 80+ additional sales per month. Services included offer refinement, email remarketing, social media marketing, sales enablement, and funnel optimization.
Project Results
Project Overview
Wilson’s Appliance, a well-established local appliance repair and sales company, struggled with inconsistent leads, low online visibility, and fluctuating seasonal revenue. They sought to increase their monthly recurring revenue (MMR) and streamline their sales process. GenGiant implemented a comprehensive growth strategy, focusing on email and remarketing campaigns, social media targeting, and CRM implementation, all aimed at boosting customer acquisition and sales.
Project Execution:
To tackle Wilson’s Appliance’s challenges, GenGiant executed the following strategies:
- Email Marketing & Remarketing Campaigns: Designed and launched targeted campaigns to re-engage past customers and nurture leads.
- Social Media Marketing: Developed and ran targeted Facebook and Instagram ads, showcasing their appliance services and seasonal promotions.
- CRM Implementation: Integrated a CRM system to manage leads more effectively, automate follow-ups, and ensure a smooth sales process.
- Sales Enablement: Trained the sales team on the newly optimized sales funnel and CRM to boost conversion rates.
- Offer Refinement & Funnel Optimization: Refined their service offerings and optimized the customer journey from initial inquiry to final sale.
Project Results:
The results of this comprehensive strategy were outstanding:
- Generated $60,000+ in additional MRR within three months.
- Achieved 80+ additional sales per month.
- Increased online engagement through targeted social media and email campaigns.
- Improved lead management and conversion rates through CRM implementation and sales process enablement.